1. Market and competitive audit

2. Brand and experience analysis and evaluation

3. Ethnography, brand assessment, driver analysis, segmentation, employee commitment

4. Positioning and Value proposition

5. Brand architecture and portfolio strategy

1. Visual identity and asset development

2. Verbal identity “tone of voice , brand story , key massages “

3. brand narrative, story telling, messaging and tagline development, value proposition,

4. Naming – brand name development, nomenclature system, taxonomy

5. Localisation

1. (ux) user experience

2. (cx) customer experience

3. (ex) employee experience

4. Product innovation & design

5. brand environment

6. brand culture